The legend
-
The Results
-
The Context
-
Digital Marketing
-
Branding
the results
-
Led 200% revenue growth year-over-year.
-
Successfully expanded into other cities, including internationally.
-
Reached over $240k in revenue in 2023
-
Have sold-out multiple 1000+ person events
the context
Always Dale is an international events organization that I co-founded in 2020. We host thematic night-life events, curating immersive experiences through production, decor, and branding.
As Head of Marketing, I've led very successdul campaigns catalyzing the growth of Always Dale. Leveraging content marketing, attendee research, paid advertisements, influencer marketing, public relations.
I've also secured strategic partnerships with major festivals in Winnipeg, including; Festival du Voyageur, Summer of Sound, and Super Spike.
See alwaysdale.com
Digital marketing
Organic Social Media
Key to our growth: 85% of our audience found out about Always Dale through social media.
Viral Content: 120K viewers on one full-set YouTube video.
Follower Growth: From 0 to over 9000 followers across, Instagram, Youtube, TikTok, and Facebook.
Pais Social Media
Paid advertising campaigns allow us to create campaigns from our high performing creative
Results: Achieved a ROAS of over 1300%.
How: Consulted Meta-Ads professional to guide us through the best campaign possible. Using a creative-first strategy, A/B testing creative and segmenting to optimize for maximum return.
PUBLIC
RELATIONS
INFLUENCER MARKETING
I have worked with local and national influencers to create engaging campaigns that have grown our events and aided in the expansion into Toronto.
MEDIA RELATIONS
I have worked with major media accounts to help promote our events and have created partnerships with major festivals to cross promote.
Branding
Events
I've led the creation of more than 12 different event brands. Each with their own unique logo, style, and communication goals. Branding has been crucial in our success. It's at the core of communication that resonates with our target audience and communicates the uniqueness of each event.
These are just a few of those events. All of which had strong reception when launching and have sold-out every year. Evidence of strong brand and communication that exceeded customer expectations.
Night Magic: Back to Studio 54
Highlighting retro and modern elements that emphasize the glamour of the original Studio 54.
Game Over Halloween
Creating three distinct stage experinces at the event each inspired by an iconic video game.
These videogames were highlighted within the poster itself with various characters from all three video games.
Dancelantis
We build on the imagination of a fantasy world and highlighted the immersive nature of our events through the graphic.
Stages
Along with event brands we've created 3 distinct stage brands, for each brand of dance music. Each with their own logo, type of production, and even Spotify Playlist.
Out of the 3, the Groove Garden has been the very crucial to our success.
Featuring accessible retro and modern disco music paired with greenery decorations. It has allowed us to reach the broadest audience and collaborate with established festivals of all genre's of music.